What have you been
loving lately?
Your closest friends are spread out. Lately keeps you in each other's day-to-day: a running list of what you're actually using and what you've just picked up, a daily photo of whatever you've been loving, and one place to see all of it against what your friends are using and doing.
Sign up and we'll tell you the moment Lately opens. Then bring your friends — it only works with the people you'd actually take a recommendation from.
12
Loving
1
Wishlist
5
Verified recs
How it works
Your list, your friends' lists, and
the things that keep popping up.
There's no feed to get to the bottom of and no audience to perform for. You log what you're using, you see what everyone else is on, and six months later we ask whether you kept it.
Step 01
Log what you're using
Search it — your book, your podcast, your moisturiser, your hot sauce. Lately suggests a match and you confirm it with one tap. Anything not in the catalogue yet, you add yourself.
Step 02
See it against theirs
Open one friend's list, or your entire friend group's in a single view. The most frequently used items rise to the top of the list as a recommendation.
Step 03
Check before you buy
Search a product across your friends and see who is using what — and whether they're still using it six months later. That's a good recommendation.
The Lately List
Recommendations from your
friends, not strangers.
No follower counts. No brand deals. No audiences to appease. Friends just sharing what they bought and whether it's any good.
View your friend's list.
View your friend group's list.
Pull the whole group together and see what's genuinely spreading. When four of your friends independently land on the same pair of shoes, that's worth more than any review — and when three of them are still wearing them half a year later, that's worth even more.
Six weeks. Six months. A year.
Every review on the internet was
written the week it arrived.
At maximum optimism, before the item proved anything. Lately asks later, and keeps asking. Two weeks in: are you using it? Six weeks in: was it worth it? Then at six months and a year, the only question that matters — are you still into this?
How Lately works, and what it won't do
The point isn't
to buy more.
Every other shopping surface you touch is optimised to make you add something. Lately counts what you kept — the nine things out of fourteen still in your routine three months later. The same view that tells you what your friends are into also tells you when you're churning through things you didn't need.